In a market filled with trends and templates, Ela Decora stands out by focusing on what truly matters: the people inside the home. Since 2018, the brand has become a trusted name in Brazilian décor by offering thoughtful, accessible, and emotionally resonant design solutions that reflect how people actually live.
Headquartered in Bauru, São Paulo, and operating with a fulfillment center in Extrema, Minas Gerais, Ela Decora ensures nationwide reach while preserving the personal touch that has defined its growth. Whether it’s a handcrafted centerpiece or a minimalist shelf, each item is chosen to bring character and clarity into daily living.
Led by founders Patrícia Jorge Soalheiro de Souza and Bruno Tavares dos Santos, the company blends design sensitivity with operational strength. This combination has allowed Ela Decora to scale responsibly, offering quality products while staying deeply connected to its audience.
With over 2 million followers on Instagram, the brand is a daily source of inspiration for people looking to transform their spaces. Through curated content, styling guides, and real-life room ideas, Ela Decora helps consumers navigate the world of home décor with ease and creativity.
Technology plays a key role in making this possible. Ela Decora’s online store, powered by VTEX, along with its marketplace integration via Magis5, offers a seamless shopping experience from browsing to delivery. Behind every order is a system designed for speed, clarity, and satisfaction.
What sets Ela Decora apart is its commitment to turning houses into homes—not through excess, but through intention. Every piece tells a story, every purchase adds meaning, and every interaction reinforces trust.
To discover décor that reflects your identity and enhances your everyday, visit www.eladecora.com.br.
